Our Story
Made from plants. Built on honesty.
We started Proper Grooming because we couldn't find a plant-based pomade that actually worked. So we made one.
Why We Exist
Grooming shouldn't require a chemistry degree.
Most grooming products are built around cheap synthetic fillers, then dressed up with marketing language designed to confuse rather than inform. We got tired of it.
Proper Grooming exists to prove that plant-based formulas can outperform their synthetic counterparts — without the ingredient list that reads like a hazmat manifest.
The Founder
"I spent two years testing formulas in my kitchen before I made something I was proud enough to put my name on. That standard hasn't changed."
Sami Salameh
Founder, Formulator, & Hairstylist
Sami started Proper Grooming after years of frustration with products that either worked but were full of synthetics, or were 'natural' but didn't perform.
Every formula is developed, tested, and produced by hand in small batches. No contract manufacturers. No shortcuts. Just plants, in their most effective form.
How We Make It
Small batch means something here.
01
Source
Every ingredient is sourced from certified organic suppliers. We know where it comes from and why it's in the formula.
02
Formulate
Batches are developed by hand, tested over weeks, and only approved when they meet our performance and purity standards.
03
Produce
We make in small runs — never more than we can quality-check ourselves. Freshness isn't a marketing claim, it's a production constraint.
04
Ship
Orders go out in minimal, recyclable packaging. No unnecessary plastic. No filler materials.
What We Stand For
Full transparency
Every ingredient is listed, explained, and sourced. No proprietary blends hiding cheap fillers.
Gender-free grooming
Our products are formulated for hair and skin, not for a gender. Everyone deserves effective, honest grooming.
Small batch integrity
We will never scale past what we can make well. Quality is the constraint, not the marketing.
Ready to try it?
Every product ships with a full ingredient breakdown and sourcing notes. Because you deserve to know what you're putting on your body.